As the impact of the pandemic continues to ripple across the world, consumers are seeking connection, commonality, and conversation. They want to be seen and heard. They want to participate. They want to belong. 

Our human need for belonging motivates our behavior and influences our decision-making. That's why employees and customers reward high belonging organizations, brands  and leaders with their membership, engagement, time, loyalty, and money. They entrust them with their needs and wants, and evangelize on their behalf.


So, to attract, engage and retain the right employees, customers or teams, you must increase your Belonging Quotient.

So you, #What'sYourBQ?

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